A Concise guide to market research the process, data, and methods using IBM SPSS statistics

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat...

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Bibliographic Details

Published in:	Springer eBooks.
Main Author:	Mooi, Erik
Corporate Author:	SpringerLink (Online service)
Other Authors:	Sarstedt, Marko
Format:	Electronic Resource
Language:	English
Published:	Berlin, Heidelberg Springer Heidelberg c2011.
Subjects:	Economics. Economics > Statistics. Industrial management. Marketing. Electronic books.
Online Access:	Available for University of the Philippines Diliman via SpringerLink. Click here to access