APA (7th ed.) Citation

Mooi, E., & Sarstedt, M. (2011). A Concise guide to market research: The process, data, and methods using IBM SPSS statistics. Springer eBooks..

Chicago Style (17th ed.) Citation

Mooi, Erik, and Marko Sarstedt. "A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics." Springer EBooks. 2011.

MLA (9th ed.) Citation

Mooi, Erik, and Marko Sarstedt. "A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics." Springer EBooks., 2011.