00000cmm a22000004i 4500 UP-99796217611000114 Buklod 20230504003249.0 m||||fo||d| |||||| cr |n |||auu|a 120130s2011 xxu u | eng d 9781430239437 (eBook) (iLib)UPD-00206905047 DLC DML eng DMLUC QA 76.76 A65 R65 2011eb Rollins, Mark The business of Android apps development making and marketing apps that succeed [electronic resource] Mark Rollins. Berkeley, CA Apress 2011. 1 online resource (xiv, 244 p.) ill. IP-based subscription, access limited to within on-campus computer network. Access via Electronic Resources of the UPD University Library Website. The growing but still evolving success of the Android platform has ushered in a second mobile technology "gold rush" for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app. Electronic reproduction. New York Springerlink c2011. Available via World Wide Web through SpringerLink. Application software Development. Android (Electronic resource). Electronic books. SpringerLink (Online service). Electronic Resource Available for the University of the Philippines Diliman via SpringerLink. Click here to access http://link.springer.com/book/10.1007/978-1-4302-3943-7 FO Monograph UPD DMLR Electronic Resource