The business of iPhone and iPad app development making and marketing apps that succeed

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity...

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Bibliographic Details

Main Author:	Wooldridge, Dave
Corporate Author:	SpringerLink (Online service)
Other Authors:	Schneider, Michael
Format:	Electronic Resource
Language:	English
Published:	Berkeley, CA Apress 2011.
Edition:	2nd ed.
Subjects:	Application software > Development. Application software > Marketing. iPhone (Smartphone) > Programming. Electronic books.
Online Access:	Available for the University of the Philippines Diliman via SpringerLink. Click here to access