The business of iPhone and iPad app development making and marketing apps that succeed

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity...

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Tác giả chính:	Wooldridge, Dave
Tác giả của công ty:	SpringerLink (Online service)
Tác giả khác:	Schneider, Michael
Định dạng:	Electronic Resource
Ngôn ngữ:	English
Được phát hành:	Berkeley, CA Apress 2011.
Phiên bản:	2nd ed.
Những chủ đề:	Application software > Development. Application software > Marketing. iPhone (Smartphone) > Programming. Electronic books.
Truy cập trực tuyến:	Available for the University of the Philippines Diliman via SpringerLink. Click here to access