APA (7th ed.) Citation

Watkinson, M. (2012). The ten principles behind great customer experiences. Pearson Financial Times.

Chicago Style (17th ed.) Citation

Watkinson, Matt. The Ten Principles Behind Great Customer Experiences. Harlow, England: Pearson Financial Times, 2012.

MLA (9th ed.) Citation

Watkinson, Matt. The Ten Principles Behind Great Customer Experiences. Pearson Financial Times, 2012.