APA (7th ed.) Citation

Sponder, M. (2012). Social media analytics: Effective tools for building, interpreting, and using metrics. McGraw-Hill.

Chicago Style (17th ed.) Citation

Sponder, Marshall. Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. New York: McGraw-Hill, 2012.

MLA (9th ed.) Citation

Sponder, Marshall. Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. McGraw-Hill, 2012.