Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Springer, Paul
Συγγραφή απο Οργανισμό/Αρχή: IG Publishing
Μορφή: Electronic Resource
Γλώσσα:English
Έκδοση: London, Philadelphia Kogan Page 2009.
Έκδοση:2nd ed.
Σειρά:IG library
Θέματα:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
Διαθέσιμο Online:Available for University of the Philippines System via IG Library. Click here to access