Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

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Podrobná bibliografie
Hlavní autor: Springer, Paul
Korporativní autor: IG Publishing
Médium: Electronic Resource
Jazyk:English
Vydáno: London, Philadelphia Kogan Page 2009.
Vydání:2nd ed.
Edice:IG library
Témata:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
On-line přístup:Available for University of the Philippines System via IG Library. Click here to access