Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

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Dades bibliogràfiques
Autor principal: Springer, Paul
Autor corporatiu: IG Publishing
Format: Electronic Resource
Idioma:English
Publicat: London, Philadelphia Kogan Page 2009.
Edició:2nd ed.
Col·lecció:IG library
Matèries:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
Accés en línia:Available for University of the Philippines System via IG Library. Click here to access