World famous how to give your business a kick-ass brand identity - Tyreman, David; IG Publishing (New York American Management Association, 2009)
Preface -- Introduction : the obvious choice -- Step 1 : dare! -- Step 2 : Discover the power of the superniche -- Step 3 : define your difference -- STEP 4: ADD VALUE -- STEP 5: READY, SET, ENGAGE! -- Onward! -- Index.
Electronic reproduction.
Keywords: Target marketing; Branding (Marketing); Electronic books