Lembregts, C. Are all units created equal? The effect of default units on product evaluations. Journal of consumer research.
Chicago Style (17th ed.) CitationLembregts, Christophe. "Are All Units Created Equal? The Effect of Default Units on Product Evaluations." Journal of Consumer Research .
MLA (9th ed.) CitationLembregts, Christophe. "Are All Units Created Equal? The Effect of Default Units on Product Evaluations." Journal of Consumer Research, .
Warning: These citations may not always be 100% accurate.