Confidence and construal framing ; When confidence increases versus decreases information processing.

Detalles Bibliográficos
Publicado en:	Journal of consumer research V. 39, 1 (2013).
Autor principal:	Wen Wan, Echo
Formato:	Artículo
Lenguaje:	English
Materias:	Consumption. Consumer behavior. Failure. Customer satisfaction. Market research.