The effect of red background color on willingness-to-pay the moderating role of selling mechanism.

Detalles Bibliográficos
Publicado en:	Journal of consumer research V. 39, 1 (2013).
Autor principal:	Bagchi, Rajesh
Formato:	Artículo
Lenguaje:	English
Materias:	Willingness to pay. Auctions. Web site design. Electronic commerce. User behavior.