Cita APA (7a ed.)

Bagchi, R. The effect of red background color on willingness-to-pay: The moderating role of selling mechanism. Journal of consumer research.

Cita Chicago Style (17a ed.)

Bagchi, Rajesh. "The Effect of Red Background Color on Willingness-to-pay: The Moderating Role of Selling Mechanism." Journal of Consumer Research .

Cita MLA (9a ed.)

Bagchi, Rajesh. "The Effect of Red Background Color on Willingness-to-pay: The Moderating Role of Selling Mechanism." Journal of Consumer Research, .