APA (7th ed.) Citation

Carlson, K. A. Goal reversion in consumer choice. Journal of consumer research.

Chicago Style (17th ed.) Citation

Carlson, Kurt A. "Goal Reversion in Consumer Choice." Journal of Consumer Research .

MLA (9th ed.) Citation

Carlson, Kurt A. "Goal Reversion in Consumer Choice." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.