APA (7th ed.) Citation

Reinartz, W. Creativity in advertising: When it works and when it doesn't. Harvard Business Review.

Chicago Style (17th ed.) Citation

Reinartz, Werner. "Creativity in Advertising: When It Works and When It Doesn't." Harvard Business Review .

MLA (9th ed.) Citation

Reinartz, Werner. "Creativity in Advertising: When It Works and When It Doesn't." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.