Anderson, J. A. (2012). Media research methods: Understanding metric and interpretive approaches. Sage.
Chicago Style (17th ed.) CitationAnderson, James A. Media Research Methods: Understanding Metric and Interpretive Approaches. Los Angeles, Calif: Sage, 2012.
MLA (9th ed.) CitationAnderson, James A. Media Research Methods: Understanding Metric and Interpretive Approaches. Sage, 2012.
Warning: These citations may not always be 100% accurate.