Corporate communication tactical guidelines for strategic practice - Goodman, Michael B.; Hirsch, Peter B.; IG Publishing (New York Business Expert Press, 2012)
Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.
Electronic reproduction.
Keywords: Business communication; Communication in management; Electronic books