Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...

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Detalhes bibliográficos

Autor principal:	Mizrahi, Janet
Autor Corporativo:	IG Publishing
Resource Type:	Electronic Resource
Idioma:	English
Publicado em:	New York Business Expert Press 2010.
Colecção:	Corporate communication collection IG library
Assuntos:	Business writing. Communication in marketing. Public relations. Electronic books.
Acesso em linha:	Available for University of the Philippines System via IG Library. Click here to access