Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Resource Type: | Electronic Resource |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
New York
Business Expert Press
2010.
|
| Sraith: | Corporate communication collection
IG library |
| Ábhair: | |
| Rochtain ar líne: | Available for University of the Philippines System via IG Library. Click here to access |
| LEADER | 03307cmm a22004454a 4500 | ||
|---|---|---|---|
| 001 | UP-99796217610932371 | ||
| 003 | Buklod | ||
| 005 | 20130910093458.0 | ||
| 006 | m |o d | | ||
| 007 | ta | ||
| 008 | 110718s2010 nyu u eng d | ||
| 020 | |a 9781606491744 (eBook) | ||
| 020 | |a 1606491741 (eBook) | ||
| 035 | |a (iLib)UPD-00205804834 | ||
| 040 | |a DML | ||
| 041 | 0 | |a eng | |
| 042 | |a DMLUC | ||
| 084 | |a HF 5718.3 |b M594 2010eb | ||
| 100 | 1 | |a Mizrahi, Janet | |
| 245 | 1 | 0 | |a Fundamentals of writing for marketing and public relations |h [electronic resource] |b a step-by-step guide for quick and effective results |c Janet Mizrahi. |
| 264 | 1 | |a New York |b Business Expert Press |c 2010. | |
| 300 | |a 1 online resource (94 p.) |b ill. | ||
| 490 | 0 | |a Corporate communication collection |x 2156-8170 | |
| 490 | 0 | |a IG library | |
| 505 | 0 | |a List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. | |
| 506 | |a IP-based subscription, access limited to within on-campus computer network. |c Access via Electronic Resources of the UPD University Library Website. | ||
| 520 | |a This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. | ||
| 520 | |a This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. | ||
| 533 | |a Electronic reproduction. |b Singapore |c IG Pub. |d c2012. |n Available via World Wide Web through IG Library. | ||
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Electronic books. | |
| 710 | 2 | |a IG Publishing. | |
| 856 | 4 | 0 | |z Available for University of the Philippines System via IG Library. Click here to access |u http://portal.igpublish.com/iglibrary/search/BEPB0000059.html?sid=1385685462868&qid=1385685470694 |
| 856 | |z (viewed 29 November 2013) | ||
| 905 | |a FO | ||
| 950 | |a Monograph | ||
| 852 | 1 | |a UPD |b DMLR | |
| 942 | |a Electronic Resource | ||