Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...
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| Korporativna značnica: | |
| Resource Type: | Electronic Resource |
| Jezik: | English |
| Izdano: |
New York
Business Expert Press
2010.
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| Serija: | Corporate communication collection
IG library |
| Teme: | |
| Online dostop: | Available for University of the Philippines System via IG Library. Click here to access |
| Izvleček: | This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. |
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| Fizični opis: | 1 online resource (94 p.) ill. |
| ISBN: | 9781606491744 (eBook) 1606491741 (eBook) |
| ISSN: | 2156-8170 |
| Dostop: | IP-based subscription, access limited to within on-campus computer network. |