An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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Detalles Bibliográficos
Autor principal: Bowen, Shannon A.
Autor Corporativo: IG Library
Otros Autores: Rawlins, Brad, Martin, Thomas R.
Formato: Electronic Resource
Lenguaje:English
Publicado: New York Business Expert Press 2010.
Colección:Public relations collection
IG library
Materias:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
Acceso en línea:Available for University of the Philippines System via IG Library. Click here to access