An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Bowen, Shannon A.
מחבר תאגידי: IG Library
מחברים אחרים: Rawlins, Brad, Martin, Thomas R.
פורמט: Electronic Resource
שפה:English
יצא לאור: New York Business Expert Press 2010.
סדרה:Public relations collection
IG library
נושאים:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
גישה מקוונת:Available for University of the Philippines System via IG Library. Click here to access