An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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Detalhes bibliográficos
Autor principal: Bowen, Shannon A.
Autor Corporativo: IG Library
Outros Autores: Rawlins, Brad, Martin, Thomas R.
Formato: Electronic Resource
Idioma:English
Publicado em: New York Business Expert Press 2010.
coleção:Public relations collection
IG library
Assuntos:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
Acesso em linha:Available for University of the Philippines System via IG Library. Click here to access