The library PR handbook high-impact communications

The library PR handbook high-impact communications

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The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Détails bibliographiques
Collectivité auteur: IG Publishing
Autres auteurs: Gould, Mark R.
Format: Electronic Resource
Langue:English
Publié: Chicago American Library Association 2009.
Collection:IG library
Sujets:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Accès en ligne:Available for University of the Philippines System via IG Library. Click here to access