The library PR handbook high-impact communications

The library PR handbook high-impact communications

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The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Dades bibliogràfiques
Autor corporatiu: IG Publishing
Altres autors: Gould, Mark R.
Format: Electronic Resource
Idioma:English
Publicat: Chicago American Library Association 2009.
Col·lecció:IG library
Matèries:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Accés en línia:Available for University of the Philippines System via IG Library. Click here to access