APA (7th ed.) Citation

Yang, K. (2008). Voice of the customer: Capture and analysis. McGraw-Hill.

Chicago Style (17th ed.) Citation

Yang, Kai. Voice of the Customer: Capture and Analysis. New York: McGraw-Hill, 2008.

MLA (9th ed.) Citation

Yang, Kai. Voice of the Customer: Capture and Analysis. McGraw-Hill, 2008.