An approach to product assortment planning using aggregate data
Product assortment is one of the basic decisions retailers make but due to its complexity, no dominant solution has been adopted. Current research on the topic is divided among two fields with different concentrations; marketing focused on the consumers and operations research on the retailer. To cr...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Engineering, University of the Philippines Diliman
2013
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