00000ctm a22000003a 4500 UP-99796217610865316 Buklod 20130719171539.0 a grb 001 u| ta 130719s2005 xx d r |||| u| (iLib)UPD-00199209368 DENG eng LG 993 2005 E66 E88 Esteban, Hazel R. A Feasibility Study on Fairy Dusters Rent-a-Maid Services Hazel R. Esteban, Murphy E. Pascual, Francis Harold G. Santos. Diliman, Quezon City College of Engineering 2005 114 leaves Feasibility Study Access exclusively for UP IE students. Written permission required from the department head for NON-IE and NON-UP students or researchers Submitted in partial fulfillment of the course requirements in IE 153 : Project Development and Management Fairy Dusters is a business offering household cleaning services through on-call basis. Customers need not to worry on getting permanent maids to do the household chores since the company is a call away for the service needed. The company understands the shift in lifestyle and economy in the country recently and that providing extra convenience will be a great value to the customer. The feasibility study aimed to test the viability of Fairy Dusters given the existing condition of the economy and of the society. There are five phases of the study: the market study, the technical study, the organization and management study, the financial study, and the socio-economic study. The market of Fairy Dusters was determined as those households belonging to classes A, B and C. Other factors such as the percentage of working couples, educational attainment, and type of residence were found to be demand determinants for the company's services. The company found also that its market is within Manggahan area in Pasig City. The estimated target market in this areas was found to be 79, 82, 86, 89 and 82 households for the years 2006, 2007, 2008, 2009, and 2010 respectively. The study also considered several strategies to be able to appeal its target market. The company has plans of utilizing the word-of-mouth strategy as the major advertising strategy but Fair Dusters will also invest for other strategies to ensure sales. The company also plans using brochures and campaign activities to promote the services. It was found that company would only invest for around P150,500 for promotions for the entire five year period. The study also considered to formulate the service blueprint and other important aspects to run the business well. Technical requirements such as manpower, materials and equipment, locations and policies and procedures were determined in the study. The company would be utilizing more manpower to be able to perform the services. From the 5 year study period, the company would have 11 cleaners increasing to 12 in year 4 and 13 in year 5. They will be hired on a three-month contractual basis, and their daily wage will be P288. The study also evaluated suppliers of cleaning materials and equipment since Fairy Dusters will sometimes provide the necessary cleaning materials as part of the service. The cost of venturing into such business was also considered. Based on the study, the company only needs a small amount of capital for its start up. It only needs around P400,000 as needed capital to start the business. This amount is relatively easy to borrow from institutions. Financial analysis was also conducted to determine the risk involved in putting up the business. Based on the study, Fairy Dusters is a very promising company because the business is financially sound. Results in the study show that the company is growing because of the net profit margin are increasing in the five year planning period. The company also remains liquid over time because Current Ratios are always greater than 1 and increasing. The company is also favorable to the investors since the return on equity and return on assets are relatively stable over time and are quite large compared to similar industries. The high return on assets and equity of the business indicates that the company does not really depend much on capital or assets in order to profit. Moreover, the company's payback is expected after two years of operation which is very favorable on the side of the investors. The net present value and the internal rate of return were also considered. For the five year study period, the computed NPV is P860,353.88 and the IRR is 92%. These were based on a 20% minimum attractive rate of return. The study also considered the contribution of the company to the society. Businesses are most likely to succeed if their customers and other segments in the society understand the importance of the company's existence. The benefits of the company to the society were determined as well as costs related in proving these benefits. The company must be able to balance these aspects for it to be regarded as a feasible venture. The net present value, the internal rate of return, and the cost benefit ration in the viewpoint of the society, were evaluated. Results in the study found an NPV of P9,393,672.86 at 20% MARR. The IRR, on the other hand, is 1,445% and the cost-benefit ratio is equal to -.1009. This indicates that Fairy Dusters is really a very feasible venture. Fairy Dusters. Building cleaning industry. House cleaning. Participatory monitoring and evaluation (Project management) Project Development and Management IE 153. Pascual, Murphy R. Santos, Francis Harold G. FI UP Paper UPD DENG LG 993 2005 E66 E88 Thesis