Business modeling and data mining - Pyle, Dorian (Amsterdam Boston Morgan Kaufmann, 2003)
The world, knowledge, and models -- Translating experience -- Modeling and mining : putting it together -- Framing business models -- Getting the right model -- Getting the model right -- Deploying the model -- Getting started -- What mining tools do -- Getting the initial model : basic practices of data mining -- Improving the model -- Deploying the mined model -- Methodology.
Keywords: Business -- Data processing -- Management; Data mining; Database management; Information resources management; Management information systems; Electronic books