APA (7e ed.) Bronvermelding

Dusenberry, P. (2005). One great insight is worth a thousand good ideas: An advertising hall-of-famer reveals the most powerful secrets in business. Penguin Books.

Chicago (17e ed.) Bronvermelding

Dusenberry, Phil. One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secrets in Business. New York: Penguin Books, 2005.

MLA (9e ed.) Bronvermelding

Dusenberry, Phil. One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secrets in Business. Penguin Books, 2005.