APA (7th ed.) Citation

Shing-Tung Shu. Consumer ethnocentrism, self-image congruence and local brand preference: A cross-national examination. Asia Pacific management review.

Chicago Style (17th ed.) Citation

Shing-Tung Shu. "Consumer Ethnocentrism, Self-image Congruence and Local Brand Preference: A Cross-national Examination." Asia Pacific Management Review .

MLA (9th ed.) Citation

Shing-Tung Shu. "Consumer Ethnocentrism, Self-image Congruence and Local Brand Preference: A Cross-national Examination." Asia Pacific Management Review, .

Warning: These citations may not always be 100% accurate.