Bracing for the psychological storm proactive versus reactive compensatory.

Bracing for the psychological storm proactive versus reactive compensatory.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 39, 1-4 (2012).
Hlavní autor: Soo Kim
Médium: Článek
Jazyk:English
Témata:
Consumption.
Consumer behavior.
Preferences.
Market research.