APA (7th ed.) Citation

Soo Kim. Bracing for the psychological storm: Proactive versus reactive compensatory. Journal of consumer research.

Chicago Style (17th ed.) Citation

Soo Kim. "Bracing for the Psychological Storm: Proactive Versus Reactive Compensatory." Journal of Consumer Research .

MLA (9th ed.) Citation

Soo Kim. "Bracing for the Psychological Storm: Proactive Versus Reactive Compensatory." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.