Services marketing integrating customer focus across the firm

Detalles Bibliográficos
Autor principal:	Zeithaml, Valarie A.
Otros Autores:	Bitner, Mary Jo, Gremler, Dwayne D.
Formato:	Libro
Lenguaje:	English
Publicado:	New York McGraw-Hill Irwin c2013.
Edición:	6th ed.
Materias:	Service industries > Marketing. Customer services. Marketing.