Jeannet, J., & Hennesey, H. D. (2004). Global marketing strategies (6th ed.). Houghton Mifflin.
Cita Chicago (17th ed.)Jeannet, Jean-Pierre, i Hubert D. Hennesey. Global Marketing Strategies. 6th ed. Boston: Houghton Mifflin, 2004.
Cita MLA (9th ed.)Jeannet, Jean-Pierre, i Hubert D. Hennesey. Global Marketing Strategies. 6th ed. Houghton Mifflin, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.