APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. (2008). Marketing: Concepts and strategies (expanded ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and OC Ferrell. Marketing: Concepts and Strategies. expanded ed. Boston: Houghton Mifflin, 2008.

MLA (9th ed.) Citation

Pride, William M., and OC Ferrell. Marketing: Concepts and Strategies. expanded ed. Houghton Mifflin, 2008.

Warning: These citations may not always be 100% accurate.