Thota, S. C. Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationThota, Sweta Chaturverdi. "Is a Website Known by the Banner Ads It Hosts? Assessing Forward and Reciprocal Spillover Effects of Banner Ads and Host Websites." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationThota, Sweta Chaturverdi. "Is a Website Known by the Banner Ads It Hosts? Assessing Forward and Reciprocal Spillover Effects of Banner Ads and Host Websites." International Journal of Advertising : Quarterly Review of Marketing Communication, .