Encyclopedia of political communication

Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, tel...

Descrizione completa

Dettagli Bibliografici
Ente Autore:	Gale Group
Altri autori:	Kaid, Lynda Lee (Redattore), Holtz-Bacha, Christina (Redattore)
Natura:	Electronic Resource
Lingua:	English
Pubblicazione:	Thousand Oaks, Calif. Sage Publications c2008.
Serie:	Gale virtual reference library
Soggetti:	Communication in politics > Encyclopedias. Mass media > Political aspects > Encyclopedias. Political oratory. Campaign debates. Advertising, Political. Press and politics. Electronic books.
Accesso online:	Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access