Encyclopedia of political communication

Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, tel...

وصف كامل

التفاصيل البيبلوغرافية
مؤلف مشترك:	Gale Group
مؤلفون آخرون:	Kaid, Lynda Lee (المحرر), Holtz-Bacha, Christina (المحرر)
التنسيق:	Electronic Resource
اللغة:	English
منشور في:	Thousand Oaks, Calif. Sage Publications c2008.
سلاسل:	Gale virtual reference library
الموضوعات:	Communication in politics > Encyclopedias. Mass media > Political aspects > Encyclopedias. Political oratory. Campaign debates. Advertising, Political. Press and politics. Electronic books.
الوصول للمادة أونلاين:	Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access