A new brand world 8 principles for achieving brand leadership in the 21st century

Detalles Bibliográficos
Autor Principal:	Bedbury, Scott
Outros autores:	Fenichell, Stephen
Formato:	Libro
Idioma:	English
Publicado:	New York Viking 2002.
Subjects:	Brand name products. New products > Management.
Acceso en liña:	Table of contents only