Bedbury, S., & Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. Viking.
Цитирование в стиле Чикаго (17-е изд.)Bedbury, Scott, и Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, 2002.
Цитирование MLA (9-е изд.)Bedbury, Scott, и Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Viking, 2002.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.