Bedbury, S., & Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. Viking.
Chicago (17e ed.) BronvermeldingBedbury, Scott, en Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, 2002.
MLA (9e ed.) BronvermeldingBedbury, Scott, en Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Viking, 2002.
Let op: Deze citaties zijn niet altijd 100% accuraat.