Bedbury, S., & Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. Viking.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBedbury, Scott, और Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, 2002.
एमएलए (9वां संस्करण) प्रशस्ति पत्रBedbury, Scott, और Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Viking, 2002.
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