Cita APA (7a ed.)

Bedbury, S., & Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. Viking.

Cita Chicago Style (17a ed.)

Bedbury, Scott, y Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, 2002.

Cita MLA (9a ed.)

Bedbury, Scott, y Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Viking, 2002.