Παραπομπή σε μορφή APA (7η εκδ.)

Bedbury, S., & Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. Viking.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Bedbury, Scott, και Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, 2002.

Παραπομπή σε μορφή MLA (9th εκδ.)

Bedbury, Scott, και Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Viking, 2002.