A proposed library resources and services marketing plan for the Armed Forces of the Philippines Main Library

A proposed library resources and services marketing plan for the Armed Forces of the Philippines Main Library

Libraries in military camps need to market their resources and services not just to military personnel but also to the civilian residents. This study focused on the improvement of the current marketing efforts of the Armed Forces of the Philippines Main Library (AFPML) and on the awareness of the ci...

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Bibliographic Details
Main Author: Alunday, Wilvelyne B. (Author)
Other Authors: Apolinario, Rhea Rowena U. (adviser.)
Format: Thesis
Language:English
Published: Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2013.
Subjects:
Armed Forces of the Philippines Main Library > Marketing.
Online Access:https://digitalarchives.upd.edu.ph/item/33751