Strategic management and competitive advantage concepts and cases

Strategic management and competitive advantage concepts and cases

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Detalhes bibliográficos
Autor principal: Barney, Jay B.
Outros Autores: Hesterly, William S.
Formato: Livro
Idioma:English
Publicado em: Boston, Mass. Pearson c2012.
Edição:4th ed.
Assuntos:
Strategic planning > Case studies.
Business planning > Case studies.
Industrial management > Case studies.
Competition > Case studies.