Promotion advertising, publicity, personal selling, sales promotion.

Promotion advertising, publicity, personal selling, sales promotion.

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Detalhes bibliográficos
Autor principal: Stanley, Richard E.
Formato: Livro
Idioma:English
Publicado em: Englewood Cliffs, N.J. Prentice-Hall c1977
Assuntos:
Sales promotion.
Advertising.
Public relations.
Selling.