Stanley, R. E. (1977). Promotion: Advertising, publicity, personal selling, sales promotion. Prentice-Hall.
Chicago Style (17th ed.) CitationStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Englewood Cliffs, N.J: Prentice-Hall, 1977.
MLA (9th ed.) CitationStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Prentice-Hall, 1977.
Warning: These citations may not always be 100% accurate.